Whenever we set out to do something, we have a premise upon which our actions stand. We believe something specific and build on that belief as we create connections that help to shape our reality. For example most of our industrial business is based on the premise that we have limitless resources upon which to base our economic growth. As a result we extract those resources on one end and discard them at the other end. This leads to a tremendous amount of waste at the very least, but also puts us on a path of unsustainable growth. This is the point at which environmentalist and industrialist meet.
Have a look at how Ray Anderson, Chairman at Interface plans to attack this challenge. I think he may be setting the blueprint to a business model revolution. Smart companies will sit up and take notice. Become sustainable or face a slow leak in competitive advantage. Finding new innovation and developing new models will certainly matter.....
See Ray Anderson's talk HERE
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