The Water Opportunity (Part Two)

There is significant coverage across news outlets about one of the worst oil spill disasters in U.S. history. The public outcry has been strong and BP’s PR responses have been far from stellar coupled with the fact that it seems to be proving almost impossible to plug the well some 5,000 feet deep. There is much anger pointed at BP and much of it is deserved, however pointing fingers distracts us from our own responsibilities, the long-term issues around industrial sustainability and potential opportunities.

Much of the outcry has been for the wildlife, as well as the fishing and tourism industries in Louisiana. The effects on the ecosystem could take years to assess and take decades to fix, if at all possible. The spill has been a devastating blow to the area as millions and millions of barrels of oil are spilling out into the ocean killing fish, birds and marine mammals, as well as destroying the way of life for those in the fishing industry. However it is also be an opportunity to shift behaviour, create new industry verticals and in some circumstances new industries altogether while pursuing the business case for sustainability. Read Full Article